World Trends: Is the New Future a Good Future? — Amor Fati
WORLD TRENDS #292 — BUILDING THE FUTURE: FROM TECHNOLOGY TO STRATEGY
In this episode of *World Trends* (Dünya Trendleri), hosted by Aykut Balcı🎙, we discussed mega, macro, and micro trends, complete with examples:
- Social capital: Trust capital—more valuable than money
- The Biological Gap: The greatest divide of the future lies between those who lead long, healthy lives and those who lose their biological quality of life
- Trend examples in the business world: How do we interpret trends using questions, resources, and research?
- The bright side of technology: Aspects that genuinely enhance quality of life
- The power of simulation, statistics, and interdisciplinary research in trend analysis
- Is the New Future a Good Future? — Amor Fati https://lnkd.in/dHvQD466
For anyone curious about strategically interpreting the future, demographic shifts, and the positive impacts of technology...
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In episode 292, my guest was researcher, author, and trend expert Nurhan Keeler. She is one of the first names that comes to mind in Turkey when discussing market research and trend analysis. Having begun her academic journey with philosophy and Ancient Greek—and subsequently bringing that profound perspective into the marketing world—Keeler continues to apply the experience she gained at giant brands like Coca-Cola, GfK, and Nielsen within the Trend Group today...