Trend Group

A research and trend studio in Istanbul. Quantitative and qualitative surveys, sector reading, future scenarios. The point is not a deck.

How we work

Focus groups, 1-to-1s, ethnography, semiology. CATI, CAPI, online and offline surveys, diaries. Panels, census tracking, behavioural analytics when the problem needs a longer memory.

Also in the room

Market and audience maps. Mix modelling. Content that comes from the research. SME and entrepreneurship capacity. Value-chain and creative-economy work. EU, UN, ITC projects. Foresight when the brief needs a longer horizon.

Nurhan Turan Keeler

Founder. Researcher. Trends and strategic foresight.

Twenty-plus years in research, consumer behaviour, industry analysis and trend work. Nielsen, Coca-Cola, Trend Group. A 120-person team at GfK Turkey. Models and plans for corporates, SMEs and public institutions.

Books: Mega Macro Micro Trends – Amor Fati. Lüksgen. Writing, lecturing, the occasional broadcast. Rural enterprise and local industry sit next to brand work; the method does not change.

Field research. Mega / macro / micro until they become a plan. Scenarios and decision models. Not prediction-as-theatre.